With the cause of obesity being
predominantly linked to an excess consumption of poorly nutritious foods
accompanied by an inactive lifestyle, the Ministry of Education (2004) has
recognised the importance of education in the fight against the obesity
epidemic.
“Beginning nutrition education in early childhood is an important part of helping to ensure that children will achieve healthful lifestyles” Robert Earl
Obesity in adulthood is often a result of childhood obesity (Ministry of Health, 2004). This is because it is
through childhood experiences and environments that individuals establish
habits and beliefs which in turn have a profound effect on their adult lifestyle choices
(Berk, 2010; Leaity, 2008).
Through the Healthy Eating – Healthy Action Strategic Plan, young children are being specifically targeted as a priority
group for the education on the importance of healthy food and activity choices
(Ministry of Health 2004). This
targeting is in the hope that education as children will lead to a healthier lifestyle
choices throughout their lifespan and will result in a substantial decrease in obesity.
Other initiatives designed to enhance
healthy choices and lifestyles for the New Zealand are the 5 + a day campaign,
push play, and the Mission On initiative which although was implemented in 2006 is still being carried on today.
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